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The Coolest Suit On
The Planet
Australia is a hot country, and people don't generally think of wool when they're picking their summer suit.
In response to this, M.J. Bale designed their new Cool Wool range to keep Australian men cool when the heat is on.
To prove it, we sent an English weatherman on a series of extreme weather broadcasts armed only with a suit and some forecasting equipment.
Part web series, part activation. All torture test.
Awards
Effies 2018, Gold Effie
Award 2018, Silver Digital (Digital Outdoor)
Award 2018, Bronze Integrated
Award 2018, Bronze PR
Award 2018, Bronze Promotional & Experiential
New York Festivals 2018, Finalist Integrated/Mixed Media

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