FLIPVERTISING
As much as we want to believe it, people don’t trust ads as much as they trust content from their peers. So when the Z Flip4 dropped, we wanted to get people to watch as much of this awesome UGC as possible.
So we created Flipvertising. By hiding free Z Flip4’s online, we invited people to trick their algorithm into serving them the winning ad. In the process they were served unlimited reviews, unboxings, tech reviews and other films that exist online.
Awards:Cannes Lions 2023, GRAND PRIX - Social
Cannes lions 2023, SILVER - Direct
Cannes lions 2023, SILVER - Direct
Cannes lions 2023, BRONZE - Media
Cannes Lions 2023, SHORTLIST - Digital CraftSpikes Asia 2023, GRAND PRIX - DirectSpikes Asia 2023, GRAND PRIX - Creative Data
Spikes Asia 2023, GOLD, Spikes Asia - Direct
Spikes Asia 2023, GOLD - Creative Data
Spikes Asia 2023, GOLD - Media
Spikes Asia 2023, BRONZE - Direct
Spikes Asia 2023, SHORTLIST - Experience & Activation
D&AD 2023, WOOD PENCIL - Digital
D&AD 2023, WOOD PENCIL - Media
Award 2023, GRAND AWARD
Award 2023, GOLD - Direct
Award 2023, GOLD - Direct Innovation
Award 2023, GOLD - Banners & Rich Media
Award 2023, GOLD - Best Use of Digital and Social Media
Award 2023, GOLD - Brand Engagement
Award 2023, SILVER - Retail
Award 2023, SILVER - Creative Use of Media
Award 2023, SILVER - Use of Digital Platforms
Award 2023, BRONZE - Product Launch
Clio awards 2023, GOLD - Digital/Mobile
Clio awards 2023, SILVER - Creative Use of Data
Clio awards 2023, SILVER - Digital
Clio awards 2023, BRONZE - Creative Commerce
Clio awards 2023, BRONZE - Digital
One Show 2023, GOLD - Targeted Video/Online
One Show 2023, SILVER - Data Driven Personalisation
One Show 2023, BRONZE - Use of Technology
Webbys 2023, NOMINATED - Best Use of Online Media
Webbys 2023, HONOREE - Best Use of Data-Driven Media
Caples 2023, SILVER - Digital
Caples 2023, SHORTLIST - New Product Launch
Mumbrella Awards 2023, WINNER - Media Campaign of the Year
Mumbrella Awards 2023, HIGHLY COMMENDED - Ad Campaign of the Year
Mumbrella Awards 2023, HIGHLY COMMENDED - DataDriven Campaign of the Year
